popup

An exit intent popup is a technique used in online shops and websites to retain visitors who are going to leave the site.
With an exit intent popup, a visitor's mouse movements are tracked, and when the cursor moves outside the upper page boundary (because the tab bar is usually there), a popup window is shown. The ad is triggered by using a JavaScript snippet that measures the speed and direction of the mouse. Often, the popup contains a discount code to convince the user to finish the sale. Exit intent advertisements can also be used to offer a discount, push to a demo, collect emails, or segment to a newsletter list.
Exit intent technology, including the detection of exit behavior by an internet user, was invented and patented by Ryan Urban, the CEO and co-founder of BounceX, in 2012.

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