Italy
Established Member
- Joined
- Aug 26, 2024
- Messages
- 358
- Reaction score
- 247
- Points
- 120
- Location
- France
- Driving
- MG3 Hybrid+ Trophy
After reigning supreme on the French market in 2023, MG is sitting on its hands under European punishment.
What can a manufacturer such as MG do when the European Union decides to hit you where it hurts the most - your wallet? On Friday 04 October, the European Commission approved the definitive implementation of additional customs duties on all electric vehicles imported from China. MG reacted immediately, confirming its intention not to raise prices in France. Mind you, we're not talking about a few euros in charges, but an additional tax of over 35% !
MG has therefore chosen to put its customers before profits. Or rather the intelligent choice to compensate for this penalty. The punishment was so eagerly awaited that all manufacturers had time to prepare. And how did they do that? Quite simply by bringing vehicles into Europe en masse before the sanctions were applied. It's childishly simple, but you still need to be strong enough to stockpile thousands of cars that have not been sold, and are therefore not making any money. The perfect small businessman's manual tells you that just-in-time sales are the best way of avoiding bankruptcy. It's so much easier to build only what you know you can sell.
MG Motor France has therefore extended its sales offers until the end of 2024 for MG4, ZS EV, MG5, Marvel R and EHS. Other models, such as the MG3 Hybrid+ starting at €19,990, or the MG ZS Hybrid+ at €22,990 - which have accounted for the majority of MG Motor's sales in France since their introduction - have also seen their prices frozen until the end of the year, although they are not affected by these sanctions.
What can a manufacturer such as MG do when the European Union decides to hit you where it hurts the most - your wallet? On Friday 04 October, the European Commission approved the definitive implementation of additional customs duties on all electric vehicles imported from China. MG reacted immediately, confirming its intention not to raise prices in France. Mind you, we're not talking about a few euros in charges, but an additional tax of over 35% !
MG has therefore chosen to put its customers before profits. Or rather the intelligent choice to compensate for this penalty. The punishment was so eagerly awaited that all manufacturers had time to prepare. And how did they do that? Quite simply by bringing vehicles into Europe en masse before the sanctions were applied. It's childishly simple, but you still need to be strong enough to stockpile thousands of cars that have not been sold, and are therefore not making any money. The perfect small businessman's manual tells you that just-in-time sales are the best way of avoiding bankruptcy. It's so much easier to build only what you know you can sell.
MG Motor France has therefore extended its sales offers until the end of 2024 for MG4, ZS EV, MG5, Marvel R and EHS. Other models, such as the MG3 Hybrid+ starting at €19,990, or the MG ZS Hybrid+ at €22,990 - which have accounted for the majority of MG Motor's sales in France since their introduction - have also seen their prices frozen until the end of the year, although they are not affected by these sanctions.
Last edited by a moderator:
