New TV ad, a bit misleading?

[Deleted member 7171]

New ZS EV ad aired at halftime in Chelsea v Liverpool game shows Trophy OTR price of £34,040 with £1,500 govt grant included.

It cannot include PICG, it doesn't qualify cos it's over £32,000!

Misleading? The voiceover says prices from £29,495 whilst the ad shows what is in the Photo.

The YouTube video is 6 days old has a completely different price from and no mention of PICG unlike the ad that aired on TV.

Come on MG this is confusing and misleading.

 

[Deleted member 823]

I guess they're bending the rules a bit as the lower cost car qualifies, or they're making up the cost of the grant themselves.

 

[Whiskery]

This advert was probably made months ago and MG have been caught unawares with this new grant situation (as were we all).

 

[Deleted member 7171]

This advert was probably made months ago and MG have been caught unawares with this new grant situation (as were we all).

The ad was only released 7 days ago.

That's what I thought but run it back a few times and it says (in print)£1500 PICG which replaced the previous £2500, so they got that bit right. I think, like ARH says above, it is bending the rules. They would argue they are referring to the voice over when giving information about the PICG.

I still think it is somewhat misleading, especially for a consumer that doesn't do a lot of research.

 

[Whiskery]

Indeed FB, it is at the very least confusing.

 

[Tim Green]

Anything to get people into the showroom. If they don't like the real price they can leave. Bit like saying a range of 167 miles really.