Some dealers blame margins saying that they have to obtain volumes to be profitable and this leaves little room.
They skimp on training and customer service. They don’t employ the right skill sets and go for cheap labour where they can.
An example of this is using cheap labour to apply these paint guard protection add-ons.
The motor Industry has never shaken off its historic back-street culture.
People are still not surprised when they hear about someone being ripped off at a garage.
For example, service and warranty work; most dealers want to spend the minimum time on an issue, they see it as not cost effective if they need to spend more time, and in many cases the manufacturer restricts how much they get. This encourages corner cutting. PDI is a good example of this. Once you’ve gone down this route it’s hard to stop.
The nett result is that an industry that has a bad reputation anyway, is not getting any better.
The whole area needs a sea change.
Online sales is the way forward, coupled with opening out repairs and servicing to greater competition and raising standards and lowering costs.
For sales - all you really need is to be able to test drive a car that you are interested in - all the banter and add-ons needs to stop, it’s sharp practice. A lot of the sales staff have poor product knowledge as well, not even bothering to know about what they sell.
For service and repairs - you need excellent front of shop communication (this is so important and in many cases the customer service at contact is appallingly handled) coupled with good product knowledge in the repair shop.
I still find it incredible when customers get no call back as promised - how difficult is it to produce a to-do list and call customers regularly as promised? This alone would make such a difference.