compare the market

Comparethemarket is a UK price comparison website, founded in 2006, that is part of the BGL Group. The website also offers other on-line companies the ability to provide their customers with a co-branded or white labelled comparison service.
In 2009, the company launched an advertising campaign featuring a series of meerkat characters (tied in with the supposed pronunciation of the word "market" in a Russian accent), after which it became one of the "Big Four" price comparison website in the UK.

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