There’s an awful lot of guessing & speculation going on here guys ?
Yeah - It goes a bit like the old magic theatre trick !.
"Think of a number between 1 & 35,000 grand, add 50 - then take away 50 and ......... so on !.
I think we all know the rest on the riddle works

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A bit of smoke and mirrors and together with introduction price incentives ( e.g - like the £750 voucher if you test drive a car ) then FINALLY we will arrive at a TRUE on the road price on the 1st Nov.
IF you are a cash buyer, the "Price To Change" is the all important factor I guess.
Residuals are strong at the moment, so that MAY easy the size of the jump.
Remembering that the ZS EV is barely two years old and many folks who decided to go down the PCP route, the plan was over a two / three or even four year time scale.
Considering upgrading to the new face lift model prematurely, will mean that the original balance on the original PCP balance, will need to be consolidated into a new plan.
This is going to increase the payments per month significantly.
Cash buyers where probably planning on keeping the car for around three years, or more.
So upgrading early, has to be at a price point that will tempt original owners to consider it.
The dealers will have NO problem selling on the trade in cars, due to the big shortage of EV's right now.
It will bring the used ZS EV into a price bracket that some potentially new and interested EV buyers can achieve.
It needs to be an offer that current ZS EV owners can NOT refuse.
Otherwise, current owners will just hang on to there cars and watch the value continue to rise as the shortage / demand for EV's increases.
Unless you are absolutely DESPERATE to change, then I think a "Slowly, slowly" approach is the best way forward.
Speaking purely for myself here folks, I can't not see this EV shortage situation getting any better, any time soon.
VW are building cars from one shift presently and Audi are shipping cars to customers with only one key is my understanding.