It is from MG‘s point of view.
Should the other manufactures up there game and start matching MG for the cost and trim level, then the way things are going, MG will have a major problem on their hands. In my view, anyway.
I for one, do not have brand loyalty to MG, purely right car at the right price tempted me to get on board. I suspect many others at present.
will not take too long for people to jump ship and only ever own one MG, should the rest follow suit for choice and cost. That would be a worry of mine, should I be a CEO. Guess having a whole state behind you, could mean that …….who cares??