I do feel now that MG are happy that they have established themselves firmly in the EV market place now and that the days of offering discounts and incentives on their cars, have become a thing of the past pretty.
When the Gen 1 ZS EV was first brought to the market, the grants where all still available.
The plug in grant was £3,500.00 and then at the time MG matched this to bring in more orders.
There was also free wall boxes being offered and then came the blue light discounts etc.
But as the grants fell away and demand / sales continued to climb, it became apparent to MG that people still wanted their cars, even without the incentives and at a more expensive screen price.
When the MG4 was released, they brought it to the market at reasonable price point.
Pretty sure it would be well received, they offered no incentives / discounts.
Demand has therefore resulted in a price increase in 2023.
Honestly, I cant see the introduction of any discount incentives for a while.
With a 3 - 4 month possible lead time on the MG 4 and a huge 18 month wait time on a less equipped more expensive new factory order for a Gen2 ZS EV then its hard to see where any discounts are gong to come from frankly ?
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While MG are able to under cut the other manufactures on a price to price basis, they will still take orders in the U.K.
